The "Hub of Talents in Music as Social Innovation (MAS)" is a developing initiative that aims to explore how musical knowledge can help address contemporary social challenges. The project proposes three interconnected areas of focus that work together to create positive social impact.

Music Makes Senses seeks to make musical experiences more accessible and inclusive for diverse audiences. This area focuses on encouraging participation and creativity through collaborative projects that bring together different cultural backgrounds and age groups. By connecting music with other sectors like tourism, design and fashion, it aims to create meaningful cultural experiences while generating economic opportunities for communities.

Music Makes Changes explores music's potential as a tool for social development. This component works to build understanding across different communities and address issues like inequality and social well-being, particularly for vulnerable populations. The approach emphasizes designing music projects that reflect local identities while promoting social inclusion and sustainable practices.

Music Makes Humanity develops approaches to music education that support holistic human development. Drawing from Asian philosophical perspectives and adapting them for modern contexts, this area aims to help young people develop emotional intelligence, cultural awareness, and practical life skills through musical learning experiences.

The MAS initiative hopes to create opportunities for professionals from various fields to collaborate and share knowledge. By working with universities, government agencies, and community organizations, the project seeks to contribute to human and social development through music-based interventions.

Aligned with Thailand's national development goals, the initiative aspires to support workforce development, promote cultural tourism, and contribute to the country's creative economy. While still in its early stages, MAS represents an effort to demonstrate how music can serve as a meaningful tool for building stronger, more inclusive communities and supporting sustainable social progress.

HUB Coordinators

Asst. Prof. Dr. Anothai Nitibhon

Asst. Prof. Dr. Suppabhorn Suwanpakdee

Dr. Apinporn Chaiwanichsiri

Dr. ‪Pongthep Jitduangprem

Dr. Tawanrat Mewongukote

Princess Galyani Vadhana Institute of Music

Asst. Prof. Dr. Dneya B. Udtaisuk

Chulalongkorn University

Assoc. Prof.  Dr. Kannapa Pongponrat Chieochan

Thammasat University

Asst. Prof. Dr. Veerawat Phongtankuel

Silpakorn University

Dr. Sutthisan Chumwichan

Independent Scholar